Canadian Cancer Society Commercial
Director Ross Allen DP Liam Higgins Production Revolver Films Producer Craig Fleming Format PSA, 35mm 4-perf Watch Canadian Cancer Society
Liam Higgins — Director of Photography & Cinematographer, Toronto
Liam Higgins is a Toronto cinematographer and director of photography for feature films, commercials and music videos, including Soft (TIFF 2022) and A Tribe Called Love.
Narrative A Tribe Called Love — Director / Writer: Mohamed Ahmed · Production: Mahaica Point Media, Mongrel Media · Format: Feature Film, Digital & S16mm. Audience Choice Award — Reelworld Film Festival 2025Soft — Director: Joseph Amenta · Format: Feature, Digital · Production: Level Film · Producer: Alexandra Roberts · Available on: Crave, Apple TV. Official Selection — TIFF 2022; Best International Feature — Nordic International Film FestivalWake — Director: Martin Klapperbein · Format: Short Film, 35mm 3-perf · Colour: Artjail, Clinton Homuth. Gold Cube, Best Cinematography — The One Club 2022; Best Cinematography — Berlin Commercial Awards 2022; Filmlight Colour Award nominee — Camerimage 2022; Vimeo Staff PickDifferently, Still — Director: Paul Shkordoff · Production: Big Pig Co · Format: Short Film, 35mm 4-perf. Online Premiere — Nowness; Published — Beyond The ShortEyan — Director / Writer: Peter Widdrington, Yi Yan · Production: Alfaro Films · Format: Short Documentary, S16mm. Online Premiere — Boooooooom TVButter Chicken To Go — Director: Prajj · Production: National Film Board of Canada · Format: Short Documentary, Digital, Mixed Media. Official Selection — TIFF 2026I Do — Director: Alex Seltzer · Production: Last Frame Pictures · Format: Short Film, DigitalCommercial Bauer 'Sticks & Spirits' — Director: Justin Abernethy · Production: Spy Films · Format: Commercial, DigitalOVO 'Feels Like Summer' — Director: Justin Abernethy · Production: OVO · Format: Commercial, DigitalAisl 'Wear Your Love' — Director: Jimmy Vi · Production: PLOT · Format: Commercial, S16mmAdidas 'Terrex' — Prod Co.: Salt Experiential Commerce · Producer: Rob Crenson · Format: Commercial, S16mm, DigitalAdidas 'Everyday I Rise' — Director: Justin Abernethy · Producer: Ivy Bergman · Format: Commercial, S16mmSobeys 'Feed The Dream' — Director: Mike Mildon · Production: Flare BBDO · Producer: Mitch Cappe · Format: Commercial, Digital. Aired during the Paris 2024 Olympic GamesCanadian Cancer Society — Director: Ross Allen · Production: Revolver Films · Producer: Craig Fleming · Format: PSA, 35mm 4-perfMusic Video GOVI 'Couple More Times' — Director: Jorden Lee · Format: Music Video, 35mm 4-perf · Production: Kid Studio · Colour: Sam Gilling. Nominee, Best Cinematography — Music Video — CSC Awards 2026; Shortlisted, Best Music Video & Direction — Berlin Commercial Awards 2026; Premiered on Nowness AsiaGOVI 'Forgot My Way' — Director: Jorden Lee · Production: Nice & Juicy · Producer: Cam Frengopoulos · Format: Music Video, S16mmLilyisthatyou 'Bad Energy' — Director: Luke Nairn · Production: OPC · Producer: Jeff So · Format: Music Video, Digital, Hi8, Half-FrameTakis, Tory Lanez 'Wait 4 Me' — Director: Justin Abernethy · Production: Breathe · Producer: Bella Randazzo · Format: Music Video, DigitalShan Vincent De Paul 'Uyire' — Director: Kalainithan Kalaichelvan · Production: Black Caper Films · Producer: Kalaisan Kalaichelvan · Format: Music Video, S16mmToronto Camera Rentals: ARRI 35-III 35mm & Sony DCR-VX1000 Selected recognition Best Cinematography — Music Video Nominee, CSC Awards 2026 (Couple More Times) Official Selection — TIFF 2026 (Butter Chicken To Go) Gold Cube, Best Cinematography — The One Club 2022 (Wake) Best Cinematography — Berlin Commercial Awards 2022 (Wake) Filmlight Colour Award nominee — Camerimage 2022 (Wake) Official Selection — TIFF 2022 (Soft)